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Jeremi Gorman - 2 Gorman - 2 Peter Naylor — - 2 Naylor - 2 She's - 2 Amy Reinhard - 1 Reinhard - 1 Greg Peters - 1
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☆ Netflix replaces top ad exec after one year in surprise shakeup, putting a company insider in charge of the growing business
  + stars: | 2023-10-03 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
Netflix replaced its top advertising executive, Jeremi Gorman, after just a year, in a surprise shakeup of its nascent ads business. Insiders said they believed the choice of Reinhard to replace Gorman was a move designed to help sell the advertising business internally. But she's been with the company since 2016 and is known as a level-headed exec who understands the Netflix culture well. This summer, the company eliminated its lowest-priced ad-free tier to incentivize customers to sign up for the ads tier. We've built a world-class team and laid the foundations needed to create a forever ads business."
Persons: Jeremi Gorman, Gorman, Peter Naylor —, Amy Reinhard, Naylor, Reinhard, Greg Peters, Eunice Kim, Elizabeth Stone, she's, She's, they've, We've, Spencer Neumann, Peters Organizations: Netflix, Microsoft, Yahoo
☆ Netflix says subscribers to its ads plan have doubled. Meet the 19 execs driving the streamer's aggressive push into advertising.
  + stars: | 2023-07-20 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +8 min
Netflix said in its 2Q earnings that subscribers to its ads plan have doubled over the previous quarter. Peter Naylor, VP of global advertising salesPeter Naylor, VP, global advertising sales. Netflix has also brought on several directors and other roles in ad sales who've worked at Hulu, Snap, and elsewhere. Chad Rumminger, who focuses on automotive accounts, from automotive ad sales at Twitter. Julie Taylor Green is head of US vertical ad sales; she was TikTok's director of global business solutions before that.
Persons: execs, they're, Jeremi Gorman, Peter Naylor —, Netflix salespeople, Nielsen, DoubleVerify, Kelly Metz, They've, Gorman, Peter Naylor, who've, Naylor, Julie DeTraglia, Kinsey Tamberrino, He's, Hulu playbook, Adam Gerber, Gerber, he's, it's, She's, Asaf Davidov, DeTraglia, Jon Whitticom, Whitticom, that's, Kinsey Osberg Tamberrino, Michaela Giovengo, Valerie Bischak, Doug Brodman, Victoria Morris, Amy Newton, Joanna Read, Eric Berman, Chad Rumminger, Morgan Tully, Nicole Sabatini, Julie Taylor Green, Chris Smutny Organizations: Netflix, Hulu, ABC, Microsoft, Omnicom Media, Yahoo, Gorman's, ABC Television Group, Disney, Comcast, Viacom Media Network, Amobee, Twitter, Google, Amazon, Tech, Gaming, Entertainment Locations: Hulu, TikTok
☆ These 18 top Netflix execs are driving its advertising push under head Jeremi Gorman as the company makes its first big TV upfronts pitch
  + stars: | 2023-05-17 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +7 min
Peter Naylor, VP of global advertising salesPeter Naylor, VP, global advertising sales. Netflix has also brought on several directors and other roles in ad sales who've worked at Hulu, Snap, and elsewhere. They are Kinsey Osberg Tamberrino, who is Publicis' main point of contact, and who spent eight years at Hulu, rising to director of advertising sales. Chad Rumminger, who focuses on automotive accounts, from automotive ad sales at Twitter. Julie Taylor Green is head of US vertical ad sales; she was TikTok's director of global business solutions before that.
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